I am a veteran hands-on product designer with a strong foundation in UX, IA, UI, creative direction, business requirements, technology, analytics and project management. I lead cross-functional teams utilizing Agile methodology but am also comfortable as an individual contributor. I have delivered a vast range of complex ecommerce and transactional products for web, mobile and software that deliver on business goals and fullfil the needs of end users.
I have a broad range of industry experience including telecom, OTT, financial services, pharma, and digital media.
Rolling up my sleeves, digging into research, discovering opportunities, and immersing myself in creative solutions is what I love to do.
Lead the design and marketing of YipTV's OTT app
Designed responsive UI's for complex enterprise-level finacial services data within agile nvironment
Led front-end design and development team from zero to 2M+ customers
Led Bloomberg.com through multiple redesigns and feature releases